We are pool!
Fresh kick for Steinbach’s performance.

If you want to enjoy real bathing pleasure in your own garden, you can hardly avoid Steinbach. The company, based in Schwertberg (Upper Austria), is one of Europe’s leading suppliers of pools and accessories. The new Steinbach campaign by REICHLUNDPARTNER has been inviting visitors to immerse themselves in the world of Steinbach since mid-May.

Domestic retail offerings include pools, filtration systems, water care, accessories, solar showers, inflatable fun products and more. What most people do not know: It is primarily the Steinbach company that makes this wide selection in the various stores possible in the first place. “Our products create a good atmosphere where people relax and enjoy life,” says Steinbach Managing Director Horst Lauß.

f.l.t.r. Michael Piber, Managing Director of REICHLUNDPARTNER advertising agency; Horst Lauß, Managing Director of Steinbach; Rainer Reichl, CEO of REICHLUNDPARTNER agency group

Rainer Reichl adds: “We are delighted to be able to present this hidden champion from Upper Austria to the general public for the first time.” Almost 1,000 poster sites throughout Austria, three strikingly large poster dominations in Linz, advertisements, PR and online banners ensure that summer swimming fun is now directly associated with Steinbach. The communication package is rounded off by an image video aimed at Steinbach’s B2B customers and produced by Crazy Film Production. So: summertime is Steinbach time!