Classic media, digital media, social media

Media strategy

• Strategic media planning
• Strategically sound holistic media consulting
• Inter-media selection: which media are a good fit with the target group?
• Intra-media selection: do you know the best media mix for you?
• Optimization by reach, contact quality or contacts
• Media auditing

Classic media, digital media, social media

Media tactics

• Tactical media planning
• Special times
• Special placement
• Messages presented differently depending on target group
• Coordination of the timing of online and offline media
• Programmatic planning

Classic media, digital media, social media

Optimization and purchasing

• Media optimization
• Media research
• Media buying
• Cost efficiency through intelligent media buying

Implementation quality

Project management

• Smooth job processing
• Cost management
• Time management

Our tools

Planning and optimization tools

Our planning tools:

• Zervice (Radiotest/Media Analysis, ÖVA, LAE, ÖWA)
• Easy Plan
• Easy Media Pro
• Evogenius Advertising (TV)
• Evogenius Reporting (TV)
• Publiplan (ORF bookings TV+HF)
• TV-Cool (IP bookings TV)
• Bookit (P7S1P4 bookings TV)

Our research sources:

• Österreichische Verbraucheranalyse – ÖVA
• Media Analyse – MA
• Leser Analyse Entscheidungsträger – LAE
• Österreichische Auflagenkontrolle – ÖAK
• Radiotest – RT
• AGTT/Teletest
• Bewegtbildstudie
• Outdoor Server Austria – OSA
• cine.ma
• Österreichische Web Analyse – ÖWA
• Austrian Internet Monitor – AIM
• Adserver
• Ambient Meter – AM
• FOCUS Media Tracking
• FOCUS AdBench/advertising tests