At the end of October, the Johnstraße subway station in Vienna was transformed into a gigantic advertising space for the technology and electronics specialist Conrad. Among other things, Reichl und Partner drew attention to the opening of the now sixth Conrad Megastore at the new location in Vienna 15, Meiselmarkt. The mega-station for the megastore was a complete success and will continue to provide highly visible Conrad branding until mid-January 2013.
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Opening campaign with 8,500 customers a complete success
In addition to the communicative centerpiece station branding, Reichl und Partner developed the entire opening campaign. This not only covered the catchment area, but also used the opening theme nationally. A broad media mix of radio, print, online and POS measures put the new Conrad location in the center of attention.
"8 .500 customers stormed our new Conrad Megastore Meiselmarkt on opening day, October 29. And this despite the fact that another well-known electronics store opened at the same time as us. This means that the station branding and the entire campaign have been a complete success"Andreas Schubaschitz, Conrad veteran and manager of the new Meiselmarkt megastore, is delighted.
Unmissable Conrad branding
The absolute highlight of the opening campaign was the station branding of the U3 station Johnstraße. If you have your own subway station in your house, you have to use it for communication! The unmistakable Conrad design in blue and yellow accompanies a good 50,000 passers-by every day through the entire station area.
Since the advertising spaces remain beyond the opening period, QR codes are used instead of explicitly advertised promotions. In this way, the electronics specialist skilfully arouses curiosity and can inspire potential customers with a paradisiacal variety of offers. It is not for nothing that Reichl und Partner advertises Conrad with the slogan "Welcome to the technology paradise". And, of course, on all advertising materials related to the opening - from scatter brochures and creative door hangers to eye-catching radio spots.