Not fashion, but craftsmanship.

As some people know, there is another Reichl company that is much older than the advertising agency: Karl Reichl Schuhmacherei was founded in 1900 in Linz-Urfahr. After 120 years of shoe business and shoe repair, we still sell Handmacher brand handmade leather shoes in our online store.

For the new brand identity, we gave the logo and website a gentle redesign. The store is promoted via a social media campaign, focusing on craftsmanship and clearly positioning ourselves against fast fashion. Because good craftsmanship is timeless and lasts longer than any trend. 

By the way: With the coupon code karlreichl2021 you get 30 € on your shoe order until April 15!

To the Handmacher Shop

To Karl Reichl Case Study