That's the theme of this year's Estée Lauder breast cancer campaign. With the campaign, Estée Lauder aims to raise $6 million this year for global cancer research, education and medical relief.

What happened in 24 years in the fight against breast cancer

In 1992, Evelyn H. Lauder launched the Breast Cancer Awareness Campaign and made the pink ribbon a worldwide symbol. She also founded the non-profit organization Breast Cancer Research Foundation, the largest private fundraiser for breast cancer research. Over the past 24 years, more than $65 million has already been raised. This enabled significant breakthroughs for the screening, diagnosis, treatment and management of breast cancer.

Today, the campaign is present in more than 70 countries and 200 research organizations have been funded worldwide. But that's not all. Because the stated goal is that one day breast cancer can be completely cured.

Estée Lauder together with Reichl and Partner

Together we are stronger. Reichl und Partner has been supporting the campaign for years. The topics are awareness, education and donations. To ensure the success of the "Breast Cancer Awareness" campaign, we spread the campaign on TV, radio, out of home and also online.

Donating is as easy as mascara

Estée Lauder launches its own Pink Ribbon cosmetics line, which is sold worldwide. A portion of the sales proceeds goes to initiatives and emergency aid funds such as the Austrian Cancer Aid.

"I like me" workshops

Estée Lauder Companies offer women with cancer personalized skincare and makeup consultations to boost patients' confidence and well-being.

The whole world seems pink

On October 1, landmarks around the world will be lit up in pink as part of the "Breast Cancer Awareness" campaign: From the Eiffel Tower in Paris to the Berg Isel ski jump in Innsbruck, the Lentos Museum and the Ars Electronica Center in Linz.

Progress belongs to be celebrated

On October 6, a musical benefit evening will take place again this year in the pink-lit Esterhazy Palace in Eisenstadt.

The pink in the net

To keep you up to date, inspirational and educational content is shared throughout the year on social media and BCAcampaign.com.

Global brand ambassadors

Elizabeth Hurley, global ambassador for the campaign, and William P. Lauder, chief executive officer of Estée Lauder Companies Inc. continue to advocate for this issue around the world.

How can you support the campaign?

Become active yourself! By donating on BCAcampaign.com and purchasing Pink Ribbon products, you can support the fight against breast cancer. You also help by spreading the word about the campaign: By wearing the pink ribbon or by sharing the message on social media.

For full details on the current campaign and the Estée Lauder success story, visit  BCAcampaign.com.