We wish you a wonderful good morning, which is how ORF has been greeting us since March 29. In "Guten Morgen Österreich," Mr. and Mrs. Austrians are provided with lots of current information about business, politics, culture, society and the weather at the crack of dawn. After "Café Puls" (Puls 4) and "Servus am Morgen" (ServusTV), ORF also ventured into the morning slot - and directly reclaimed market leadership in terms of total audience.

Breakfast television has its roots in the 1950s and is a program format that airs primarily between 5 a.m. and 10 a.m. for several hours, depending on the day and station. The infotainment program formats known as "Morning Show" (USA and Canada) or "Breakfast Television" (Great Britain, Australia, Ireland, New Zealand) in particular are regarded as models for this.

In Austria, the first breakfast television established itself in 2004 with "Café Puls. This offering is currently ahead among the younger viewer group; however, the gap to ORF has already narrowed somewhat. However, with just under 26% in the 12+ target group, "Guten Morgen Österreich" is the clear market leader.

The largest viewer group on ORF2 is made up of viewers older than 70. For "Café Puls," on the other hand, this is among 50-59 year-olds, and for "Servus am Morgen," among 60-70 year-olds. A look at the gender distribution shows that the ratio of female and male viewers is much more balanced on "Guten Morgen Österreich" than on the competition from Puls 4 and ServusTV.

The variety of programs offers the right portion of good mood in the morning for everyone. So it pays to get up early and start the day with information and entertainment. We also wish: Good morning Austria!