Linz, 11.07.2016: The members of the Export Club Upper Austria were treated to an exciting evening of infotainment. at Reichl und Partner in Linz. Reichl und Partner is one of the most powerful agencies in the German-speaking world and sees itself as an alternative to the finance-driven agency multinationals.

The team of 169 generalists and specialists develops and implements targeted brand strategies for national and international companies in the B2B and B2C sectors. In front of an interested audience, various experts from Reichl und Partner presented the agency group specializing in 360-degree communication, the megatrends in international marketing and their vision of the agency of the future.

Digitalization has brought about drastic changes in our society: The way people interact with each other, how they communicate and also how they obtain information has changed fundamentally in recent years. The change in media behavior will accelerate even further in the future, also driven by new technological possibilities. The fact that this fact naturally also significantly influences advertising was made clear this evening by Helmut Raml, Managing Director of Reichl und Partner Werbeagentur.

The agency group, founded in 1988 by Rainer Reichl, sees the rapid developments in communication as an opportunity: " We started to diversify years ago. Reichl und Partner is ideally equipped for the future. By closely linking strategy, creation and project management in decentralized and powerful units, we can handle the rapid changes very well!" explains Michael Piber, Managing Director of Reichl und Partner Werbeagentur.

New ways of individual communication, versatile and variable means of communication, and above all a lot of know-how from highly trained employees will be even more challenging in the future than before. The agency of the future will have to combine marketing knowledge, creativity and technology in an effective and creative way, everyone agreed that evening. With wonderful weather, culinary specialties and stimulating conversations, the evening ended nicely on the roof terrace of Reichl und Partner.