The exceptional athlete Hermann Maier has already been working with our customer Intersport Eybl for a year.
The highlight of this successful cooperation is the new skiwear line "SEVEN SUMMITS by Hermann Maier", in which Hermann Maier personally collaborated - both in terms of design and functionality. Of course, he didn't miss the opportunity to play the leading role in our new TV commercial.

" Hermann Maier proved to be an uncomplicated, good-humored leading actor during filming.
It was very pleasant and sometimes extremely funny for us to work with him. With his sympathy and authenticity, he will further emotionally charge the SEVEN SUMMITS brand.."

 

 

Rainer Reichl, CEO Reichl and Partner

Good Vibrations while reading wishes you
 

 

 

 

The shooting of the new spot

The film was shot at 3,000m above sea level under a beautiful blue sky on the Kaunertal Glacier in Tyrol. The theme of the new spot is challenges: Hermann Maier recalls his greatest successes and toughest battles and competes with young skiing talents on the slopes. The central message of the commercial, which has been shown on ORF and all private stations since October 31, is that in sports it's all a question of attitude AND the right equipment.

"Skiing is and remains my passion. To be able to show this in a commercial, together with four young talents on skis, is of course something very special and was really a lot of fun.", says Hermann Maier.