How good is Upper Austria? LAND OÖ creates awareness. With Reichl and Partner.
As an agricultural state with about 90 percent agricultural land use, Upper Austria has a high level of competence as a food producer. In order to show what local farmers and processing companies achieve on a daily basis, Reichl und Partner literally brings Upper Austrian farmers before the curtain for LAND OÖ. They proudly present the fruits of their labor in various agricultural themes.
360° communication. The nutrition campaign for LAND OÖ is now starting on a broad basis.
Reichl und Partner designed a communication package consisting of posters, advertisements, folders, POS measures and film clips. In spring and fall, the Upper Austrians are introduced to the topic of "nutrition" through an information tour with nutritionist Christian Putscher. Reichl und Partner Public Relations organized and accompanied the launch event last November 2013. Numerous guests, together with cooperation partners and prominent personalities, are also ambassadors of the campaign. The coherent web presence was designed by Reichl und Partner eMarketing at www.dasbestefürsland.at.