Support since 1998 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications

Range: global

Initial situation

Steel Division & Metal Forming Division

With many individual companies, the Steel Division is the largest division of the steel and technology group.

Sectional, tubular and precision strip steel products as well as ready-to-install system components made of pressed, stamped and roll-formed parts are the expertise of the Metal Forming Division.


Comprehensive services

The task is to develop both print advertising materials and advertising materials for internal communication. These include image films, product presentations and technical 3D representations.

In the case of innovations, new products and product groups, REICHLUNDPARTNER designs the entire communication from naming and market launch.

Automotive Notes Newsletter

For several years now, Automotive Notes has been providing an easy-to-understand and informative overview of the fascinating world of lightweight automotive construction in the form of a digital newsletter with a steadily increasing number of subscribers.

Web portal

Powerful B2B information platform: design and implementation of a web portal that works “easier, faster, more up-to-date” for users and content managers. The focus of the project was to guide visitors through the six market segments to the right product with a maximum of three clicks. The portal should also be able to include any number of corporate websites.

Today, the portal of voestalpine Steel Division presents itself as an up-to-date and perfectly maintained B2B information platform with about 20. websites, which offer visitors quick access to information and competent contact persons via targeted navigation systems and an intelligent search.