Care from 2007 to 2016 and since 2021 by:
Distribution area of the campaign: global
Swarco’s expertise ranges from complete traffic management systems to individual components such as LED traffic lights and road markings. The successful group grew to about 80 companies in a short time.
REICHLUNDPARTNER developed a strong umbrella brand for Swarco. The company cultures that had grown independently were transformed into a corporate culture supported by everyone.
REICHLUNDPARTNER is responsible for the entire new appearance and the logo relaunch. In the course of this, the CI/CD line including manual will also be newly created. The agency also oversees the ongoing implementation and execution of the new guidelines: from advertisements to brochures, from the Internet to trade fair appearances and multimedia projects.