Support since 2021 by:
Campaign distribution area: Austria
Initial situation
Nature offers many beautiful places, but not always a way to put your feet up and relax. That’s why QNUX was developed: a high quality hammock with an integrated foldable frame that can be easily carried and thus taken anywhere.
Strategy
Unfortunately, not everything always works smoothly in everyday life. But no matter what happens: With QNUX you can take life easier. Hence, our claim is: Take it easy. Fittingly, our campaign tells stories, in just a few words, about people who aren’t upset by anything.
Implementation
QNUX is only available online – to help you imagine the hammock in action, we have designed a new online store with 3D configurator that allows you to choose the color of the hammock and frame, as well as neck pillow, parasol and tablet holder as additional features.
To promote QNUX, we primarily rely on a digital media mix with banners, advertorials and social media ads as well as PR measures – including the creation of a press kit, the implementation of a press release, product tests and a competition in various media.