Support since 2016 by:
Initial situation
For over 40 years PALME has been designing comfort for the bathroom with shower enclosures. Design, function, leading technologies and innovative strength distinguish the company and make PALME successful in Austria and other European countries. PALME also sets standards for glass partition and backwall systems as well as sanitary partitions.
Target group: private and professional customers (dealers, planners, architects, etc.)
Strategy
PALME is the leading supplier of high-quality glass solutions for wet areas. This claim to leadership is communicated throughout, both visually and verbally.
New visual language:
New claim – First Glass Shower Comfort:
The aim of the current employer branding campaign is to position PALME as an attractive employer, to evoke positive emotions and to arouse sympathy. Potential employees are to be addressed, and active employees are to be permanently tied to the company.
Implementation
A consistent line of communication across all media was implemented, which
Analog Media:
Redesign of catalogs and folders – novelty folder, B2C catalog and B2B catalog.
Product and image ads, posters, construction site signs, roll-ups, banners, highway advertising, T-shirt branding and trade show design.
Digital media: