Support since 2021 by:

  • REICHLUNDPARTNER Advertising Agency
  • REICHLUNDPARTNER Public Relations
  • SMC Social Media Communications

Campaign distribution area: international

Initial situation

Energy is one of the key issues of our time.

Sustainable, clean and reliable long-term energy storage requires the right infrastructure. CellCube is the technology and market leader in the field of future-proof storage solutions. The company’s vanadium redox flow batteries are proving their worth in a wide range of applications, from industrial plants, commercial sites or critical infrastructure to stand-alone solutions. More than 130 systems have already been installed worldwide.

We were immediately fascinated – by the possibilities of the CellCube and the task of creating a communication basis for its analog and digital brand presence.


Everything needed for the energy storage of the future can be found in a cube, the CellCube.

We used the name component, the cube, as our starting point for all communication. It serves as an iconographic signature and is applied as a versatile design surface: The cube’s sides reflect its diverse use cases and applications. A stringent headline mechanic once again addresses the cube format and highlights the advantages of the CellCube.

The message is clear and simple: the future of our energy is in a Cube.


The appearance reflects the vision of CellCube.

As a next step, printed material, product sheets, posters and advertisements had to be designed and the branding of the CellCube headquarters updated. The cube design is also found in details, such as the business cards of the management.

The heart of the communication presence is the company’s new, greatly expanded website. It addresses potential customers, partners and employees, provides insight into the world of CellCube and addresses the topic of sustainability in a focal point. The CellCube presence on the LinkedIn platform continues the digital presence coherently and regularly provides current and relevant content for the B2B sector.