Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications

Initial situation


LASSELSBERGER is a global player in the building materials industry and supplies not only the local home markets from production sites in Central and Eastern Europe, but also many international markets – especially in Western Europe.

With BLUEBOARD, LASSELSBERGER entered the field of facade insulation in 2017 – and did so with a real innovation. Because BLUEBOARD, the first true climate insulation board, offers thermal insulation and rear ventilation in a single element.


Holistic brand identity

In addition to the brand basics, this includes a classic and an interactive online campaign. Communication measures such as a strong trade show presence, advertisements in consumer and trade media, an Austria-wide radio campaign, and online activities on topic-specific websites and social media channels make the innovative climate control insulation board known as an insulation revolution – and activate trade and end customers.


Target group specific subjects

An innovative product is staged in a way that is relevant to the target group:

  • End consumers – subject woman with snorkel: functionality is communicated in a simple and clear visual language.
  • Professional audience – subject breathing house: strikingly shows how the climate insulation panel breathes, insulates and protects.