Support since 2016 by:
LASSELSBERGER is a global player in the building materials industry and supplies not only the local home markets from production sites in Central and Eastern Europe, but also many international markets – especially in Western Europe.
With BLUEBOARD, LASSELSBERGER entered the field of facade insulation in 2017 – and did so with a real innovation. Because BLUEBOARD, the first true climate insulation board, offers thermal insulation and rear ventilation in a single element.
In addition to the brand basics, this includes a classic and an interactive online campaign. Communication measures such as a strong trade show presence, advertisements in consumer and trade media, an Austria-wide radio campaign, and online activities on topic-specific websites and social media channels make the innovative climate control insulation board known as an insulation revolution – and activate trade and end customers.
An innovative product is staged in a way that is relevant to the target group: