Support since 2017 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria, Germany, Italy

Initial situation

Waldviertel family business

Backwelt Pilz is a wholesale bakery that produces and distributes high-quality frozen bakery products in large quantities and at competitive prices. The family business has been firmly rooted in the Waldviertel region for generations. Now it is time for a new brand identity – realized by REICHLUNDPARTNER.



High quality, regional and individual

Backwelt Pilz is to be presented as a strong, innovative partner for the trade. The message: As a traditional bakery with a state-of-the-art orientation, Backwelt Pilz produces high-quality, regional products and also fulfills special requests – in keeping with the company’s motto: “Quality is a matter of ears!”


Noble corporate design

Classy, contemporary design and a pinch of wordplay – these are the ingredients for the new brand image of Backwelt Pilz. From corporate design to employee folders, from image folders to ballpoint pens – the REICHLUNDPARTNER advertising agency skillfully stages the brand essence of Backwelt Pilz with a completely new concept.

The new image film, realized by Crazy Film and directed by Alexej Sigalov, perfectly stages the product – from the raw material to the enjoyable breakfast at the end consumer. The film also shows the diverse production steps on the high-tech equipment at Backwelt Pilz.


Attention to detail

In close cooperation with REICHLUNDPARTNER eMarketing, the new website was designed and implemented. Right from the start, great importance was attached to maximum user-friendliness as well as to a coherent design and wording. On the one hand, the website appeals to business customers, but on the other hand it also whets the appetite of end customers for the products of Waldviertler Backwelt Pilz. The website is graphically designed with great attention to detail – own photo shoot included. For example, the background is modeled after baker’s linen and the header image adds variety with a split-screen look.

Recipes and cooking videos

Even more inspiration

Backwelt Pilz offers its customers not only excellent bread and pastries, but also plenty of inspiration for food preparation: In the new cooking videos on the Backwelt Pilz website, Valérie, Johannes Pilz’s partner, shows what delicious dishes can be conjured up with Backwelt Pilz baked goods – from avocado toast to French club sandwiches. The matching recipe cards are available for download on the website. This project was realized by REICHLUNDPARTNER advertising agency and Crazy Film.