REICHLUNDPARTNER - The Austrian Agency
Are you looking for a holistically structured Austrian advertising agency that is a really good fit for you? An agency that covers all areas of marketing communications? Or would you prefer to work with one or more smaller specialty agencies? Here you go, with REICHLUNDPARTNER you configure your ideal agency.
REICHLUNDPARTNER – The Customized Agency
We always find the perfect team for you, whatever you are looking for — advertising agency, creative agency, digital agency, media agency, public relations agency, social media agency, live experience agency or an inspiring task force to develop new business models. Configure your agency to maximize its benefits for you.
Highly trained teams simply perform better.
We are an interdisciplinary team of specialists and generalists who master the positioning of brands and the conceptualization of communication strategies with excellence, develop high-quality content and brand-building design, and support companies of all types during the age of digital transformation. We have a high level of expertise in both B2B and B2C communication.
An advertising agency. And more.
We think holistically and work proactively, which makes us an inspiring driving force for our clients when it comes to brand positioning, developing creative strategies, corporate design, traditional or digital advertising campaigns, holistic media strategies, websites, web platforms, e-commerce, social media, public relations or event marketing.
Employer branding and corporate culture
Employer branding is the strategic positioning of the business brand in the labor market. A process of identity creation and organizational development. An increasingly important factor for the sustainable, positive development of the company’s human capital. Design your employer branding process with REICHLUNDPARTNER Future Thinking.
The new way of thinking: circular economy and sustainability
Whereas in the past companies strove to produce more and more, the conditions of our environment make it necessary to shift into reverse gear on the marketing side. Reduce, refuse, repair, recycle — these are the fundamentals of a sustainable economy. We aim to support companies in this area together with professors from Stanford University and graduates from the University of St. Gallen. This is new territory for many advertising agencies, but generally speaking a very important topic that we are keen to address. To this end, we have also established our own think tank as part of REICHLUNDPARTNER Future Thinking.
Business model innovation
We live in a world of great change and upheaval, with most of the disruption taking place in technology, the environment, the economy and society. New opportunities are emerging. Innovative business models are winning out over traditional brands. REICHLUNDPARTNER Future Thinking is the ideal sparring partner for business model innovation for both start-ups and experienced companies.
Our customer structure is diverse.
Over the past three decades, we have built up valuable experience in many different industries in the B2C and B2B sectors. Every single customer benefits from this expertise.
The Austrian Advertising Agency
At the core, we always wish to remain a small, very competent, personally managed web agency that works in close proximity to clients and their needs. That is why our agency has offices in Linz, Vienna and Graz. There is no doubt that our efficiency, our proximity to the customer and our holistic way of thinking are very well received. The REICHLUNDPARTNER advertising agency is developing sustainably – both quantitatively and qualitatively – as shown, for example, by the international awards we have recently won.
Medianet Xpert Awards 2020, 2021, 2022
From a long-term client perspective, REICHLUNDPARTNER is the unchallenged No. 1 among Austrian advertising agencies when it comes to creativity, innovation, advisory skills and expertise. This is confirmed by the customer surveys conducted by Medianet trade magazine in 2020, 2021 and 2022. What is more, the agency was the first advertising agency in Austria to receive the Excellence Award for exemplary management in 2019.
Bronze in der Kategorie Digitalagenturen | REICHLUNDPARTNER Digital
Gold in der Kategorie Mediaagenturen | REICHLUNDPARTNER Media
Gold in der Kategorie Dialog-Agenturen | SMC Social Media Communications
Gold in der Kategorie Werbeagenturen | REICHLUNDPARTNER Werbeagentur
German Brand Award 2020
Gold in der Kategorie Excellence in Brand Strategy and Creation – Brand Communication – Print | Constantia Flexibles Pharma
Your job at REICHLUNDPARTNER
Are you looking to make more of yourself, undergo further training and enhance your employment prospects, or simply discover what you want in a job?
Questions & Answers
The philosophical definition of marketing is “thinking in terms of customer benefits”.
“User experience” based on needs to be satisfied is what we would say today.
The functional, scientific definition of marketing enumerates the instruments of marketing that help to position a brand, a company on the market accordingly.
The marketing mix is the interaction of these instruments, so the marketing mix of a discounter looks different from that of a product leader like Apple than from that of a company that focuses on “customer intimacy”, i.e. customer loyalty.
And a marketer is responsible for all of these functions and for maintaining the company’s customer-centric philosophy.
People who only take care of the details of marketing, such as communication policy, like to call themselves marketers, but they are not, they are at most part of a team that takes care of advertising, social media, PR, digital marketing, event marketing. Marketing is much bigger than just communication policy can be and starts with the strategy, e.g. in the development of an innovative business model.
An advertising agency is a service company specializing in communications policy whose core competence lies in the development and implementation of creative and strategic ideas for the marketing communications of its customers.
Agencies can provide services in-house or buy them in externally.
The goal of every advertising agency is to influence opinions on behavior-relevant attitudes by means of specific, mostly paid communication media, which are disseminated via analog, digital, social as well as live communication media. Advertising can also be subdivided into “classic advertising” (addressing broad target groups) and “direct advertising” (addressing specific target groups). If an advertising agency covers all communication channels and offers project management in addition to consulting, creation, we speak of a full-service advertising agency; if it covers only the creation area, if it is a creative agency and concentrates its services on planning and media purchasing, we speak of a media agency. Advertising agencies that focus on digital business are digital agencies.
Since advertising takes place in all channels, it is very important for an advertising agency to have close cooperation between the experts of the creative agency, digital agency, social media agency, PR agency, media agency and event agency on an equal footing. A good advertising agency works in interdisciplinary teams.
The task of an advertising agency is:
Due to the fact that advertising agencies work for many clients in the field of B2B and B2C communication and have years of experience, they become a source of inspiration for their clients and provide them with innovative strategies and creative campaigns. Thus, REICHLUNDPARTNER can refer to an experience of more than 3 decades in almost all sectors of our economy. In addition, the customer network of thousands of marketers makes every advertising agency an interesting partner.
The situation is similar on the “procurement side”. An advertising agency has the best contacts to the media, creative producers and also to many individual creative lone wolves.
All this increases the competitiveness of their customers.
A full service advertising agency offers the following services in the areas of:
Advertising, Public Relations (PR), Social Media, Live Experience:
To what extent is it able to increase the competitiveness of your customers?
Big Idea, Strategy, Creation, Media Planning, Project Management
Basically, the findings of behavioral and opinion research on the one hand as well as the findings of modern media research play an essential role in the development of advertising campaigns. REICHLUNDPARTNER has numerous secondary statistical studies at its disposal, which are also available to all clients.
In addition, we also develop individual market research designs on a qualitative and quantitative level in cooperation with renowned market research institutes.
The essential cost factor of an agency lies in the salary costs. It makes a big difference whether an advertising agency employs freelancers or has a permanently employed team that builds up knowledge for its customers and also guarantees continuous support. However, about 90 percent of advertising costs are external costs, i.e. costs that do not arise in the agency itself, including media costs and creative production costs. The better the training, the experience and also the customer knowledge of each individual employee of the agency is, the more purposefully these 90 per cent of the advertising costs are also invested, which means that it is often wiser not to save on the fee of the agency. A good advertising agency is always worth its fee and brings money to its customers!