Princess pea, Facebook kid or eco-starlet? Even the youngest children have their own lifestyles and have a considerable influence on the buying behavior of the older ones.
    
Traditional children's toys such as teddy bears, dolls, wooden building blocks and the good old model train have had their day. For today's children, the Internet, computers, smartphones, apps and MP3 players are more important than ever. Understandable, when you think about how the world of children and young people has changed. A traditional image of children no longer exists, the classic roles of girls and boys are considered superfluous and outdated, and family structures are also no longer the same as they were a few years ago.

The consumers of tomorrow

As described in Part 1 of our Ad Talk, today we are confronted with ten different groups of children who have one thing in common:  They are maturing faster, want to have a say in decision-making, make their own decisions, be taken seriously, have to face competitive pressures at a very early age, and use all the means of communication available to them.