Technologies
HubSpot offers seamless integration of marketing, sales and customer service. This integration enables a smooth flow of data and effective collaboration between the various departments.
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HubSpot enables the automation of marketing campaigns, lead generation and email marketing. This automation saves time and resources and improves the efficiency of marketing activities. HubSpot’s Customer Relationship Management (CRM) feature enables companies to track, organize and maintain customer interactions. This helps to build strong and long-term customer relationships. Leads can be systematically processed through the sales pipeline, drastically increasing the success rate. After-sales are at least as important as lead generation. Customer service can be perfectly mapped in HubSpot.
In the Marketing Hub, social media and Google Ads campaigns can be conveniently created and managed from a single system. Valuable analyses provide a comprehensive overview of the overall picture. Personalized newsletters are also an integral component, which are used to specifically address and activate an existing target group.
Leads are stored in the CRM system and this data can be used effectively in day-to-day business. All activities, such as users visiting the website, opening a newsletter, accessing a direct email or filling out a form, are logged. In this way, valuable insights can already be filtered out between the lines.
Lead generation and management can often be hectic, especially when several colleagues interact with a lead. A sales pipeline offers the opportunity to record all lifecycles clearly at a glance and maintain a complete overview. Real-time statistics allow you to view project volumes immediately and therefore plan better.
The importance of after-sales support in increasing customer loyalty is undisputed. An integrated ticketing system makes it easy for customers to report their concerns. Through automation, these requests can be efficiently assigned to the appropriate employee. This means that the service employee always has an overview, even for phone calls or new issues submitted by email.
Matthias Reichl
Managing Director
