Influencer marketing - how can companies work with it?
Influencer marketing is currently on everyone's lips and, in the context of Instagram, YouTube, Snapchat and visual storytelling, is an integral part of the digital marketing mix. It's about time that companies and brands also deal with the application possibilities and opportunities of influencer marketing for the sake of their success.
What are Influencers?
Influencers are opinion leaders who can influence opinions, trends and hypes on the web due to their high number of followers/fans/subscribers in a certain topic area. Due to their high reach, they appear as experts on the web and can thus influence the buying behavior of the target group.
Where do I find and how do I recruit influencers?
In order to find and attract the right influencer for your company, you have to pay attention to authority, likeability, popularity and the values represented by the influencer.
Search and find influencers
There are numerous tools that can be used to track influencers and their topics, such as Icerocket, Twingly, or of course social networks like Twitter, Instagram, Facebook, etc.
If you as a company show the influencer that the collaboration is really important to you and that it brings benefits for both sides, influencer relations and influencer marketing can have great potential.
What benefits do influencers have for companies?
Influencers should positively influence potential customers in their decision-making process - that is the goal. They share their passion for a product or brand and can thus have a major impact on the brand perception and reputation of the company in question.
Influencer marketing is based on cooperation
Opportunities for collaboration include the following:
According to Influma.com, 92% of consumers trust recommendations from other people. Influencer marketing is therefore becoming increasingly important and can significantly shape the image of a company.