We are not afraid of AdBlockers!

Online ads are annoying. Advertising on the Internet does not meet the demands of users. It disturbs and is annoying. Many think just that, and yet the online media market is growing the fastest. We show which creative strategies against adblockers lead to long-term success.

Adblockers are programs or program add-ons to Internet browsers such as Google Chrome or Firefox that can be used to suppress advertising. These programs allow the user to hide online advertising and not download advertising elements from the web in the first place. Intrusive and forced ads are the main reason for installing adblocker programs.

But why can we still expect even stronger growth in digital advertising? "Consumers' everyday lives are characterized by digital content and services. And our customers want to be where their target group is," explains Andreas Gärtner. And one thing always helps: CREATIVITY!

The strategies against adblockers are usually simple, for example by asking users to deactivate the adblocker.

Awareness strategies, high-quality advertising, or native advertising are other possible avenues. A reconnaissance strategy is not very sensitive - if the posts on the online portal appear only fragmentary and the rest is to be guessed. For example, it is easy to draw attention to the fact that advertising also gives its share to high-quality contributions.

Native advertising is also a possible form of advertising that is not blocked by adblockers. After all, native advertising is also about customized offers for users, so it's definitely relevant and interesting.

Native advertising includes viral marketing, especially videos, images, music and articles. But it also includes search engine marketing, where ads are displayed on par with the usual and expected search results. In addition, there are communication strategies on Facebook by means of paid content on users' timelines.

Content marketing is another native advertising technique, with content specifically tailored to the target audience. Reichl und Partner eMarketing will be happy to offer you an individual solution. We look forward to receiving your message at rainer.scharinger@reichlundpartner.com .