“Black is Back” – under this slogan, the popular stars of the Steinbach Black Wings, together with representatives of the four most important fan clubs, get ice hockey fans in the mood for the start of the 2021/22 season. The subjects of the campaign each show a star of the Steinbach Black Wings (e.g. Brian Lebler, Rafael Rotter, Gerd Kragl, Stefan Gaffal, Raphael Wolf) alone or together with a representative of one of the four fan clubs. The portrayed people look forward to a successful future with determination and emphasize that the support of the fans is very important for sporting success.
Together for the Steinbach Black Wings Linz.
The broad-based campaign will invite visitors to the ice rink via various media cooperations with posters, advertisements, online banners, TV contributions, social media postings, events and PR activities in the coming weeks. The kick-off was on 31.8. the official presentation of the team with autograph session and raffle for the benefit of young field hockey players in the Linzerie.
By the way, the season starts on Friday, September 17, 2021, against Red Bull Salzburg.