One of the most competitive industries and yet so little represented:

450,000 Austrian Facebook users are interested in insurance and yet only 12 out of 19 domestic insurance companies are represented on Facebook.

Although the potential is there, other social media such as Instagram and Twitter are also only sparsely used by Austrian insurance companies.

Those Austrian insurers that maintain an active Facebook presence entertain the community with informative posts, blogposts and numerous competitions.

For an overview of the insurance industry on social media, click here: http://www.socialmediacom.at/