myRex is the provider for contemporary canning – with twist-off cap instead of hanger and rubber – and is thus perfectly in line with the sustainability trend. After positioning the brand in 2021 and giving it the claim “Now we’re getting down to business,” we were now allowed to continue our campaign on the radio.
This resulted in two spots that captivate the listener through storytelling in rhyme form. The reduced production, which focuses on the essentials – just story and voice – ensures that the spots definitely stand out in every commercial break. We also illustrated one of the two stories and produced an animated video for online and social media use.