Date:  June 7, 2016, 09:00 - 17:30
Venue: The Charles Hotel, Munich

 

The High Class  W&V Marketing Convention 2016, which takes place on  07 June 2016 again in Munich, stands under the slogan:

"Man vs. Machine: Marketing between Creation and Automation".

Targeting, customer journey, programmatic buying, data-driven advertising - the advertising industry is heading for automation. Does creativity fall by the wayside?

The W&V Marketing Convention 2016 subjects the advertising industry to a "reality check" and at the same time looks to the future.

Disruption as a horror scenario - what's in it for the marketing of the future?

Technologies such as Programmatic Buying and Marketing Automation offer great opportunities for everyday marketing, such as saving time for innovation and creation. But relying too much on the work and "thinking" of machines can also be risky at times. The conference will show what marketers need to prepare for in the fourth industrial revolution and which scenarios will actually become real.