Vienna, June 2020 - Hermann Gruber (43) is since 1 June 2020 new in the management team of the society for experience marketing(www.erlebnismarketing.com). The Gesellschaft für Erlebnismarketing was founded in 1993 by Rudi Lumetsberger and Rainer Reichl and is internationally one of the most renowned event agencies in the industry. Since their foundation, the Live Experience experts have been active in more than 75 countries. Lumetsberger and Reichl will continue to contribute their expertise to the company as partners and, together with Hermann Gruber, Alexandra Hinterberger, Renate Leber, Elke Böhm and Axel Haas, will form the agency's management team. Rudi Lumetsberger will be available as a strategic consultant for concepts and staging. Rainer Reichl remains Managing Director and will support Hermann Gruber. The company is to be further developed and led into the future. A strategy has been developed for this purpose, which is now being implemented.
"With Gruber, we were able to bring an expert into the company who, in addition to the field of live marketing, has also been able to gain a great deal of experience in tourism and thus has comprehensive know-how," explain Lumetsberger and Reichl in unison. Gruber looks back on several decades of professional experience, including a career as deputy managing director of Verkehrsbüro Hotels after graduating from the IMC University of Applied Sciences Krems and before that as managing director of Schladming-Dachstein-Tourismus GmbH.
Backbone of a strong agency group
"Due to the close cooperation with the REICHLUNDPARTNER agency group, the company for experiential marketing can draw on the background of a creative, media, digital, PR and social media agency, this is unique worldwide," explains Gruber. "I'm looking forward to putting my many years of experience to work for a high-performing company."
Rainer Reichl, Hermann Gruber (43) - new to the management team of Gesellschaft für Erlebnismarketing since June 1, 2020, and Rudi Lumetsberger (from left to right).
To the company for experience marketing