One of the first business model innovation agencies: whereas in the 19th century it was classic public relations and in the 1960s classic advertising, in the 1980s the brand developed as a driving force for corporate success. Since the turn of the millennium, it has been new innovative, digital business models such as Uber, airbnb and Netflix that have changed entire industries.
REICHLUNDPARTNER Future Thinking is part of a team of 178 specialists and generalists from all areas of marketing communication. We develop new and “renovate” existing business models.
As an owner-managed agency, we work autonomously and independently of multinational agency networks.
We are part of the REICHLUNDPARTNER agency group. According to the Focus Media Ranking, we are the sixth largest agency in Austria with a billing of 141.3 million euros.
What is a business model?
It forms the basis for value creation and the success of a company and answers key questions such as: What does the company offer? Who does it offer this service to? How is the offer created and delivered? And why does the business model generate profit? Innovative business models enable companies to increase their competitiveness, stand out from the competition and operate successfully on the market in the long term. This is particularly important in times of rapid technological developments and fast-changing markets.
Innovation cycle
As a rule, innovations go through a life cycle: initially, an innovation gives a company a competitive advantage. However, as soon as competitors begin to imitate this success, the services become interchangeable for your customers and the potential for differentiation diminishes. It is therefore crucial to continuously question and adapt the business model.
Types of innovation
Invention is about turning money into ideas, while innovation is about turning ideas into money. There are different types of innovation that companies can use to increase their market value. Product and process innovation focuses on improving existing products and internal processes, which increases efficiency and improves quality. Service innovation aims to create new or improved services that enrich the customer experience and increase satisfaction. Business model innovation involves redesigning the way a company creates and captures value, which can be achieved through adjustments in the value chain, revenue model or customer relationships. Through the targeted application of these types of innovation, companies can achieve sustainable success and adapt dynamically to changing market conditions.
Our performance is only possible thanks to our team of over 170 highly trained and experienced creative and knowledge workers from all specialist areas of marketing communication. In addition, we have over 1,000 external experts, as we can also count on the knowledge and experience of our long-standing clients, friends and consultants, including the Co-President of the Club of Rome, Ernst Ulrich von Weizsäcker. This has made us a valuable sparring partner for many of them over the years.
Matthias Reichl
Managing Director
