Rainer Reichl on the future of work.

Excerpts from a panel discussion chaired by press editor Michael Köttritsch at the University of Applied Sciences St. Pölten in October 2014

 

The labor market is getting tight, a new generation is on the rise.

High-caliber employees are no longer so easy to retain at a company , and this also applies to advertising agencies.

The average member of the millennial generation will change jobs 10 times in a lifetime, and in the advertising industry this will happen even more often.

This costs advertising agencies an enormous amount of money and destroys corporate culture and knowledge.

Loyalty to employers has already been drastically reduced in the advertising industry, due to the employment of freelance creatives, and continues to fall.

In addition, many corporations find it difficult to recruit "useful idiots" with a good education and little will of their own to execute corporate decisions. 

Fortunately, this type never gained a foothold in the advertising industry, so we are less affected by this aspect.

 

Life concepts instead of career plans are in demand.

Careers are no longer in demand among creative professionals in the advertising industry.

Young creative advertisers want to have fun, they want to live their lives,

Advertising agencies that offer their employees not only a career ladder but a real life concept win the battle for the best minds.

Long-term life concepts enable knowledge building in an advertising agency and the development of a strong corporate culture.

All of this promotes creativity and the innovative power of advertising agencies...

 

New industries are emerging.

Many of the companies that will be globally successful in the next few years have not yet been founded.

14% of all kids in developed societies will have a job that doesn't exist right now

Trial & error economy of young startups is the engine for innovation: " I thought that Tesla would fail, but I started it, anyway!" (Elon Musk)

No risk, no innovation. There is no development without failure, and this is true for all advertising agencies.

 

We stimulate the economy by creating new cells.

As an advertising agency, we need to find young creatives, dedicated talent, well-trained game changers and motivated lateral thinkers.

As an agency, we want to offer opportunities, we also want to support start-ups and are quite prepared to establish our own design studios, web agencies, PR agencies and advertising agencies with young creative people.

And to use the know-how of the solid business base of Reichl und Partner Werbeagentur and pass it on to younger generations.

As employers, we thus become partners with our "fellow entrepreneurs".

Our agency enables the realization of creative life concepts and thus becomes a valuable start-up helper.

These young companies will become valuable network partners around our locations in Vienna, Linz, Stuttgart and Zurich and form new hubs in places we are not yet familiar with.

Just like Reichl und Partner, many agencies and service providers stimulate our economy.

They all create new jobs and give young people the chance to develop outside all too large corporate structures.

And we all benefit from this through greater diversity in the advertising industry and many new jobs.

By the way, this doesn't just apply to the advertising industry.

 

Give! Get! Grow!

The energy we give to our young talents we also get back.

The core values of Reichl und Partner Werbeagentur are "performance",  "fun" and "pride", they are the engine of our success.

It is a togetherness. All are guided by the company's long-term vision of becoming one of the most powerful and enduring advertising agencies in the German-speaking world.

We lead Reichl and Partners by thinking in decades, not quarters.

Efficiency video, we do not let in our team. We can afford to be less efficient sometimes, but we can also afford to be proud and have fun. :-)

Yes, we love our corporate culture!

Yes, and so we have developed our team in a very tough market to the 7th largest advertising agency in Austria and are just starting our follow up in Germany and Switzerland!

The advertising agency of the future not only pursues hard-formulated economic goals but must also pay attention to qualitative aspects.

In the future, it will be more true than ever that success can only be achieved if all those involved also enjoy their work and the achievement of performance must also make them proud.