At the "First International Strategy Slam", the German-speaking marketing scene will experience the first competition focused entirely on brand planning.
Following the example of poetry and science slams, lateral thinkers from companies and agencies compete to present their brand strategies to an audience.
The loudest applause will be awarded with the Strategy Slam Award. Form and means are free.
The main thing is that it doesn't take longer than 9 minutes.
The slammers:
Gauthier Berdeaux
Hotelier/Strategist, ARISTIDE - Contemporary hotel for urban cats (D/F)
≧^◡^≦ How to create a Love Brand for cat owners of the LOLcats generation ≧^◡^≦
Theresia Kohlmayr
Managing Director, Urbanauts Übernachten im Gassenlokal: Wie Hoteldesign und Markenarchitektur zusammenspielen.
(Co-Slammer: Peter Deisenberger, Brainds)
Ali Mahlodji
Founder/Storyteller, Whatchado (A)
Strategy with kickass effect: How a childhood idea grows into an international startup.
Gordon Nemitz
Executive Strategy Director, Wirz (CH)
Oh, you happy strategy: How Migros touches customers' hearts in sales.
Steve Plesker
Strategy Director, Scholz & Friends (D)
No pain, no gain: How brutal honesty freed the Opel brand from its downward spiral.
Dr. Reckhaus
Managing Director, Reckhaus (D/CH)
Small creatures, big strategy: Why it pays to fight insects with respect.
David Schärer
Co-Founder/Chief Strategist, Rod (CH)
Strategy without remorse: Why it is immoral not to break taboos in advertising.
Carolin Silbernagl
Co-Founder/CEO, dotHIV (D)
Strategy 4 Life: How to become the 1st (web) address in the global fight against HIV and AIDS.
Hannes Trummer
Co-Founder/CEO, Less is More (A)
Hairstyle fits, strategy too: how to combine hairstyling, biomimetics and aromatherapy.
January 29, 2015 Berlin, Volksbühne Ost - Grüner Salon, January 29, 2015, 6 p.m.
Berlin is too far away? Live stream events will take place here from 6pm: Vienna, Edison Bar (Alser Straße 9), Zurich, Galerie des ADC (Zentralstrasse 18)
Organizers:
Germany
Account Planning Group Germany: www.apgd.de
Switzerland
Account Planning Group Switzerland: : www.apgs.ch
Austria
Strategy Austria: www.strategieaustria.at
We are pleased to be able to support this event.