Detached from old thought patterns, REICHLUNDPARTNER developed a brand identity that expresses the competencies of UNITED OPTICS in a modern and stylish way.

Lively people in everyday situations convey a positive mood, while consistent "Your/Our" wording speaks directly and personally to customers. The individual motifs and headlines are tailored to the different target groups. The wide range of services was condensed into the claim "Brand diversity at the best price" - leaving more scope for an emotional, motivating design. Passion for the field, an individual approach to each customer, and the security of an unrivaled offer - these core values of UNITED OPTICS are communicated in all advertising materials.

Curious now? Then take a look at our Case Study!