Buying groceries is less and less perceived as a mere waste of time and a pure necessity. Markets and market halls revive the communicative and eventful aspect of shopping. Combining hospitality and retail has emerged as a growing trend over the past few years. And that's a good thing, because retailers can learn a lot from the restaurant industry, and vice versa.
"Gastronomy is a great example for learning about length of stay and added value. In recent years, gastronomy has developed in the direction of entertainment and retail, and retail can learn from this and move in the direction of entertainment and gastronomy."
- Hania Bomba, Managing Director of RegioPlan Consulting
There is not THE one great market, just as there is not THE one retailer. We've picked out a few concepts that are great to learn from:
La Boqueria - Barcelona
La Boqueria in Barcelona, which can be found right on the Rambla, already has a long tradition. With over 250 market stalls and authentic tapas bars right in the action, the market regularly offers cooking classes at the Boqueria Food School, ensuring enjoyment and skill. The market hall also cooperates with around ten restaurants in Barcelona, which prepare their dishes exclusively with ingredients from the Boqueria.
Positioning: international diversity, culinary, gastronomy
Brunnenmarkt - Vienna
The Brunnenmarkt in Vienna's 16th district is one of the city's best-priced markets and, with 160 market stalls, is Austria's largest permanent street retail market. The Brunnenmarkt counts over 62,000 visitors per week and now has almost the same frequency as Vienna's Naschmarkt (64,000 visitors per week)! The favorable location and market character are transferred to the price. Not only because of the price policy, the market has almost the frequency of the Naschmarkt.
Positioning: international Diverse, vibrant
https://www.wien.gv.at/freizeit/einkaufen/maerkte/lebensmittel/brunnenmarkt.html
Markthalle Neun - Berlin
Markthalle Neun in Berlin is one of the hippest places in the German capital. The market has 46 market stalls and a variety of cafes and snack stands. In addition to the everyday regional offerings, there is a Street Food Day every Thursday, where various food trucks and food stalls can offer their delicacies. In addition, Market Hall Nine hosts a Breakfast Market once a month.
Positioning: regionality, current and modern
Markthal Rotterdam
Markthal Rotterdam is probably one of the most innovative concepts in Europe. It not only links gastronomy and retail, but also has 230 apartments and an underground parking garage. In addition to the 150 international market stalls, which can be rented for €45/day each, you will also find cafes and restaurants in the market hall. A classic supermarket as a frequency generator as well as wine stores and butcher stores as anchor tenants round off the unique market hall. The market hall reaches its 9 million visitors per year because of its international marketing and cooperation with the city and politics.
Positioning: innovative, future-oriented, all-embracing
Borough Market - London
It is impossible to imagine London without the famous Borough Market. The Varied Market offers delicacies from all over the world as well as a wide selection of tea variations on almost 140 market stalls, each rentable from 36€ per day. However, this market does not only focus on food, but also regularly organizes events and lectures on food and gastronomy. In addition, the market hall hosts so-called "Demo Kitchens" where chefs can show off their skills in front of an audience. In addition, the store "Borough Kitchen" offers kitchen utensils to process the purchased goods afterwards.
Positioning: experience-oriented, trend-oriented, diversity, community
Source: http://www.regioplan.eu