Dietmar Dahmen, inspiring and highly motivating speaker who also moves the hearts and minds of his audience, will show in his presentation what impact the advancing digitalization has on the way companies address their customers. B2B or B2C communication is no longer enough! In future, H(uman)2H communication will be required. Keeping a conversation "human" means, above all, paying attention to WHAT is communicated and not just HOW something is said.
The aim must be to base conversations on interesting information and to build up a trusting relationship step by step.
In his presentation, Dietmar Dahmen discusses the changes that await us in the marketing sector in the future and how those responsible can use these to their advantage - an absolute MUST for marketing managers who appreciate interesting future prospects and practical tips.

Personal details:
Dietmar Dahmen - Chief Innovation Officer at "exc.io", creative consultant, visionary and innovator. More than 20 years of marketing and advertising in America, Germany and Austria make Dietmar Dahmen a great connoisseur of branding and marketing, of contemporary communication and, above all, of the trends, challenges and opportunities for success in the future.

Date:
Tuesday, March 24, 2015
Time: 6.30 pm to 10 pm (admission: 5.30 pm, lecture duration: up to 90 minutes)

NEW! Place: Brucknerhaus Linz, Untere Donaulände 7, 4010 Linz

Costs:
€ 89 excl. VAT (incl. drinks and finger food after the event)
10% discount for OÖNcard holders & hr-lounge members
Further information and registration options can be found at www.nachrichten.at/wirtschaftsakademie