Advertising balance 2017 incl. total digital advertising (extrapolation)

For the first time, the entire online sector was included in the FOCUS advertising survey.
With the support of IAB Austria in the preparation of the questionnaire, the
definition of the online genres and, above all, the expansion of the
online reporters, FOCUS is able to produce a valid estimate of the entire
market for 2017.

The media mix on the Austrian advertising market thus shows an online share of approx. 14% or an estimated advertising volume
of EUR 577 million after integration &
extrapolation.

Mediasplit 2017

Gross advertising expenditures for Below and Above the Line increased by 6.5% to €5.528 billion.

Gross advertising expenditure in traditional media increased by 4.6% to € 3,885 billion.
In traditional media (excluding online extrapolation), 50.1% of all gross advertising expenditure
is attributable to print, followed by TV with 29.6% and outdoor advertising with 7.3%.

 

 

Source: Media FOCUS Research GesmbH, gross ratings