Today was less about content & technology and more about how companies and agencies (should) deal with the "Post Digital Age".

But what is "post digital"? Quite simply, the Internet has disappeared ... because it has engulfed us.

 

The challenges for marketing managers

"The new marketing director is a marketing technology specialist."
"Our main task today is to find the right partners and technologies to take advantage of our opportunities."
"We bring in media-savvy kids to coach our marketing team."
Ram Krishnan, Frito Lay

"The new head of marketing is a "chief customer experience officer"."
Allison Checchi, YP

"We use 10% of our marketing spend "experimentally" to test new communication methods for their relevance to us."
David Christopher, AT&T

"Don't evaluate an agency's creativity but what it can achieve for you."
Andrew Benett, Havas

The challenges for creatives

"Technology drives creativity." "We now have many more opportunities to express ourselves."
Tom Adamski, Razorfish

It's no longer about communicating one message, but the right one for each individual user. Data-driven individualized online advertising (content, banners & videos) is possible and therefore a must.
General tenor

The challenge for agencies

"A lot of agencies look at "digital" as a medium. That's fundamentally wrong - "digital" creates things."
"The megatrend is automated marketing ... you could call it the new CRM."
Tom Adamski, Razorfish

"The challenge of the present is excellence in managing talent."
"Creation and media need to be merged ... and media must be redefined, i.e. defined more broadly."
"Expertise in obtaining, analyzing and using data is an essential agency task."
Andrew Benett, Havas