Lost in Communication
How do we reach young people on Tik Tok? What does the legal basis of AI tools look like? What is the strength of corporate podcasts? What are the pros and cons of Chat GPPT, DEEPL & Co. These and other exciting questions were discussed on May 4 at the Austrian Communication Day, organized by Public Relations Verband Austria, under the motto “Lost in Communication”. REICHLUNDPARTNER PR was there and was able to pick up numerous tips from the experts. We have briefly summarized the key learnings.
Artificial intelligence (AI) is rapidly evolving and will increasingly impact the way we work. Tasks that used to take days can now be completed in seconds. In marketing, using the right AI tools is already providing time savings of up to 30%. One promising profession of the future could be that of “prompt engineer,” specializing in generating the perfect AI search result and possibly replacing SEO. However, regulations and mandatory AI labeling are urgently needed to ensure the responsible use of AI – not only in Austria, but worldwide.
The potential of corporate podcasts also continues to grow. What you should pay attention to, however: The focus should not be exclusively on corporate or scientific topics. The most successful shows are those that convey emotional stories and create goosebump moments. A big advantage of this special format: Unlike on social media, where the message has to arrive within a few seconds, you can go into depth and talk about the current topics in detail. A visual trailer that captures the podcast setting is also recommended for promotion.
In order to precisely address one’s target group, one often uses the division according to generations. Baby boomers represent different values than Gen Y, and the latter in turn is reached through different channels than Gen Z. The latter is divided into subculture bubbles, each of which wants to be addressed differently. Nevertheless, they are united by the desire for authenticity and purpose, a simple preparation of content and short communication. Gen Z is particularly interested in brands they can trust, and they place a high value on sustainability and self-fulfillment.
