Reichl und Partner Vienna is pleased to have won the account of Adler International. The company has just launched the first carbon yacht with hybrid propulsion - a unique combination of Italian design and German engineering. The Adler Suprema was launched last month at the Cannes Yacht Show.

Equally unique: the communication line developed by Reichl und Partner, which sees itself as the antithesis to the mostly interchangeable advertising of yachts and deliberately disregards the stereotypes common in the industry.

That is, no pictures of expensive boats. No champagne. No Barbies on the front deck and no empty promises. The campaign thrives much more on striking and provocative headlines that arouse the curiosity of prospective customers and invite them to find out more about Adler.

The campaign runs under the motto "We hate yachts. But we love yachting." and includes various print advertising media such as ads, brochures and mailings, as well as the trade show appearance at the Yachting Festival in Cannes.

Case Study on the Reichl und Partner website:
www.reichlundpartner.com

Link to the company:
www.adleryacht.com