There is more left for the dolce vita.
With over 260 stations, Turmöl is one of the largest petrol station networks in Austria and is known for its comprehensive range – from quality fuels and charging stations for electric vehicles to modern car washes and stores with supermarket prices. The new image campaign for Turmöl was designed and implemented by REICHLUNDPARTNER.
With a dash of humor and also a little provocative – this is how Turmöl presents itself with its new image campaign. It focuses on the comprehensive range of services and the excellent price-performance ratio. Three subjects, which were created in an elaborate photo shoot, show cool guys in their very personal “Dolce Vita”. The idea behind it: Customers save time and money at Turmöl, which they can invest in the finer things in life. It’s not for nothing that they say with a wink: “Every liter more Dolce Vita”.
The subjects can be seen on almost 400 billboards throughout Austria, including 16-sheet, 24-sheet and 48-sheet posters. There are also new radio spots to go with the campaign. Online audio spots, digital out-of-home posters, social media posts and a strong presence at the point of sale round off the new appearance. REICHLUNDPARTNER Media is once again responsible for the perfect media mix.
