Insights from the field: Insights from REICHLUNDPARTNER in cooperation with St. Pölten UAS and Internet World Austria

In a rapidly changing world, Matthias Reichl from REICHLUNDPARTNER offers insights into the challenges and opportunities in the areas of digital marketing, creativity and AI. Find out how the agency masters the challenges of digitalization and creativity.

In a world where size is often equated with efficiency, Matthias Reichl explains how REICHLUNDPARTNER’ s wide range of resources and diverse team provide a unique competitive advantage. “We offer everything in-house, from diverse experience to different perspectives, which enables us to provide all servicesfrom a single source,” emphasizes Reichl. The digital age has revolutionized the way we communicate and advertise. Reichl sheds light on the fascinationof personalization and frequency of digital campaigns and highlights how cookieless tracking leads to more effective and privacy-compliant data analysis.

MedYouCate: a project that touches hearts
Reichl shares his enthusiasm for the current MedYouCate project, an innovative e-learning platform for medical students and surgeons. “Thisproject has the potential to become the leading provider in the medical education niche,” says Reichl.

Artificial intelligence: the future of the creative industry and itspractical application
In a rapidly evolving world, Reichl discusses the role of artificial intelligence in the creative industry. He sees AI as a long-term development that will have a lasting impact on the industry. From image generation to speech synthesis, Reichl describes how his agency uses various AI tools and overcomes the challenges they present. He emphasizes the importance of teaching AI emotional intelligence and an understanding of social norms.

Finally, Reichl gives an outlook on the future of his agency, emphasizes the importance of creativity and strategic planning and comments on the possible role of real AI systems in the coming years.

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