Who doesn't know it, the former Palmers Haus on Vienna's Westtangente. It is illuminated since short by the two most powerful projectors of Austria in synchronous projection and makes so completely new possibilities for zeitgeisty Out OF Home campaigns possible.

"We wanted  to take advantage of this unique opportunity as the first advertising agency in Austria for our client, the Estée Lauder Companies, and so took the Pink Ribbon campaign in the greater Vienna area to a new level.

With 1,040m ² this advertising surface is the largest, which Austria has to offer and becomes so a large topic, like the cancer of the breast prevention fair , so Rainer Reichl, managing director of Reichl and partner.

Palmers Haus is located on the busiest highway in Austria, the A2 Südautobahn, next to one of the largest shopping centers in Europe just outside the city limits of Vienna, right next to the "SCS!".

"Since the advertising surface with 1,040m ² size of the A2 driving direction south, as well as of the approach and departure roads of the Shopping City south is extremely long visible, achieves the Pink Ribbon campaign alone with this Sujet very high range values , so Barbara white, managing director of the marketing agency Triconsulting.