"Innovative business models replace established global brands".
Rainer Reichl, founder and managing director of the REICHLUNDPARTNER Communications Group, in an interview about current challenges in the agency business, why they are the only agency group in Austria to deal with the topic of "Business Model Innovation" and how the agency of the future must be positioned.
Agency brief introduction
Since its founding in 1988, the REICHLUNDPARTNER agency group has evolved into one of Austria’s leading communications agencies. With a comprehensive range of services and highly specialized, independently managed units, we offer innovative, holistic solutions across all areas of analog, digital, and social marketing communication.