A beastly good campaign.
In 2023, Radio OÖ presented itself as the new Radio Oberösterreich with a revised corporate design and music program. While the main focus last year was on publicizing the new CI, this year the station commissioned REICHLUNDPARTNER with an activating campaign focusing on the new music program.
From Italian and international pop and rock hits to Austropop – the new Radio OÖ literally plays everything. And this should also be communicated to those people who do not yet listen to Radio OÖ. The unmistakable headline of the campaign: “We sound different than you think” is supported by an eye-catching visual core consisting of AI-generated animals that make strange sounds. Barking cats and meowing dogs thus become a symbol of the campaign: Radio Oberösterreich, a station that sounds different than some people think.
You can find out more details about the campaign and on which channels it can be seen in our case study.
Agency brief introduction
Since its founding in 1988, the REICHLUNDPARTNER agency group has evolved into one of Austria’s leading communications agencies. With a comprehensive range of services and highly specialized, independently managed units, we offer innovative, holistic solutions across all areas of analog, digital, and social marketing communication.
