Support since 2015 by:

  • REICHLUNDPARTNER Advertising Agency Vienna

Distribution area of the last campaign: Vienna


Initial situation

If only he can stand it, at this price!

ZGONC is known throughout Austria for great offers and top advice. In Vienna in particular, a comprehensive OOH campaign is designed to help the specialist store for tools, machinery, construction and garden equipment achieve greater visibility and boost sales.


Hardselling with punch.

Based on the insight that the best argument for a big sensation is a small price, the campaign price of two advertised products was staged in powerful, aesthetic subjects.


A clear statement with a little humor

The prize – the main actor of the campaign – is crushed with the ZGONC article, which is the theme of the issue. The project included poster bags for the Kronen Zeitung newspaper, tramway coverings, rolling boards, city lights, 16- and 24-sheet posters, poster lights and info screens.