Care since 2019 by:
Distribution area of the campaign: Austria
Longer periods of heat, unstable weather and exotic vacation destinations – these are all facts that have a negative impact on the spa business in summer. To counteract this, VAMED Vitality World has launched an umbrella campaign under the name “Sunshine Wellness” to show all wellness lovers that the resorts of VAMED Vitality World have a lot to offer also in the summer season. The visual and acoustic realization for this comes from REICHLUNDPARTNER.
Wellness, relaxation, lightness and vacation from everyday life – all this is Sunshine Wellness. REICHLUNDPARTNER creates an appealing word-image brand that conveys this attitude towards life and makes a visit to the resorts of VAMED Vitality World palatable to people. The core message: Sunshine Wellness always provides the perfect time-out – no matter what the weather.
REICHLUNDPARTNER accompanies the campaign from the beginning and develops key visual and word-image brand. Comprehensive radio media planning is also not to be missed: The Austria-wide radio spot and the eight mutations for the participating resorts ensure the best mood with the swinging song “I Can See Clearly Now” by Jimmy Cliff. In addition to print ads and info cards available at participating resorts, an online CD manual and style sheet round out the concept. Last but not least, REICHLUNDPARTNER also prepared the imagery for the Sunshine Wellness landing page and the websites of the participating resorts.