Support since 2009 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria

Brand sale” radio spot

Initial situation

Big anniversary for

Exactly 20 years after its first Internet presence, Austria’s most traditional online retailer presents itself with a new face and new technology. After a comprehensive relaunch, the brand is showing off its modern look just in time for its anniversary and is launching a new online store.
A new era is now beginning for the brand: an inspirational and dynamic shopping experience is the focus of the digital evolution.

Radio spot “Birthday


Everything I want! – I find on

Universal is – as the name suggests – as diverse as life itself. Today I’m in a party mood, tomorrow I have to shine at work, and at home a change of scenery does me good every now and then. Universal is therefore exactly the right answer to today’s customer needs, true to the motto “Everything I want! – I find at”.

The brand strategy designed by REICHLUNDPARTNER is based on a mix of targeted radio presence and comprehensive communication in print and online. The core competences fashion, technology and living as well as the large variety of products are staged in the right place at the right time.

Radio commercial “50 years of Universal


Big relaunch, big impact

Universal makes everything possible. And we also show this by always putting people or even objects together in a different way. The new 3-part image mechanism is a collage of images that remind us to celebrate. In this way, the strong tag “anniversary” is taken into account in the communication of the relaunch. In addition, the new communication concept includes matching radio spots and the existing logo was also rethought in the course of this. This creates an overall package that presents the traditional Universal brand with a more modern and emotionalized face.