Designed to resist

Supervision since 2020 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Initial situation

Product quality Made in Austria

Topalit stands as a guarantor for special product quality Made in Austria. The producer of table tops and window sills from Ampflwang has been relying on a proven production process for 50 years.

Austrian woods of the best quality serve as the basis. Innovative features such as particularly scratch-resistant, resistant and antibacterial surfaces provide corresponding added value.

Strategy

Unconventional & self-confident

REICHLUNDPARTNER supports Topalit in the development and implementation of the new communication concept. The focus is on positioning Topalit as an unconventional and self-confident quality supplier. The presence takes place through all communication channels.

Implementation

New brand identity

The realization of the communication strategy included a redesign of the website, an expansion of online activities and the use of numerous print advertising media (catalogs, flyers or direct mails), and the new claim “Designed to resist” was created.