Support since 1998 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria, Bavaria

Initial situation

A working environment that is second to none

With the largest water surface per bathing guest in Austria an attractive wellness, gastronomy and hotel offer as well as a familiar team, the SPA Resort Therme Geinberg offers a working environment that is second to none. REICHLUNDPARTNER communicated these qualities of the VAMED Vitality World resort in an activating recruiting campaign in such a way as to counteract the labor shortage in the long term.


Modern, humorous and creative

How to attract the attention of committed and motivated people? With a compelling hashtag! #meinwowjob stands as a general statement on all subjects, which is supplemented by other imaginative hashtags such as #würzgenie, #samthändchen or #fitnessaddict, depending on the job advertised. Visually, the recruiting campaign fits perfectly with the general thermal campaign by being divided into two parts. A special shooting was carried out for the subjects in order to provide a comprehensive insight into the working environment. Depending on the specific work location (Spa Resort Therme Geinberg, Aqarium or Geinberg5), they are in different color schemes.


Target group oriented and convincing communication

REICHLUNDPARTNER has developed a wide variety of advertising materials for the various advertised positions and job groups: The posters, advertisements and social media postings show how cool a job at Therme Geinberg can be. In addition, 15 employee videos, which REICHLUNDPARTNER shot on location together with filmteer, provide a look behind the scenes. The authentic interviews give a vivid impression of working life at the Spa Resort Therme Geinberg.