Now to the Caribbean? For sure!
Support since 1998 by:
Distribution area of the campaign: Austria, Bavaria
Initial situation & strategy
The SPA Resort Therme Geinberg is one of eight resorts of the VAMED Vitality World. With varied water worlds, an oriental world of experience and a Caribbean sauna world, the spa offers the largest water area per bather in Austria. Pure wellness and relaxation are provided – atmospheric and activating communication is guaranteed by REICHLUNDPARTNER.
A visit to Therme Geinberg offers the perfect respite from everyday life. REICHLUNDPARTNER focuses on this feeling in the campaign and equates a stay at the spa with a vacation away from home. In view of the increased need for safety, it is also conveyed in a casual way that Therme Geinberg is really no place for worries and concerns.
Implementation
REICHLUNDPARTNER implements various advertising media for this activation campaign: 24- and 18-sheet posters in Upper Austria, Salzburg and southern Germany, advertisements, online banners and an Austria-wide radio spot invite all those seeking relaxation to switch off and take a vacation from everyday life at Therme Geinberg. Well thought-out media planning ensures maximum attention.
Radio spot
