Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications

Distribution area of the campaign: Austria

Initial situation

Snacking fun times two

nimm2 is the most popular candy brand in Austria and promises lots of snacking fun for young and old. Following the launch of nimm2 soft +Cola, nimm2 launched a follow-up promotion at the start of 2021 to strengthen the new standard portfolio. Together with its cooperation partner Thalia and REICHLUNDPARTNER, the candy brand is providing consumers with an attractive benefit – or rather two.


A colorful promotion brings joy to everyday life

At Thalia, there’s as much games and school merchandise as the heart desires – and with the nimm2 promotional packs, consumers can now get them at – 20 % off. The uncomplicated mechanics make it easy for those with a sweet tooth to participate: Simply redeem the promotional code on the Leporello, which can be found on every nimm2 promotional package, online at or in Thalia bookstores and save! In addition, when you buy two promotional packs and enter two audiobook codes at, you can download one of five selected digital audiobooks for free. An upbeat, dynamic pop art style with eye-catching blue and yellow tones brings the cheerful nimm2 world to life for promotion as well.


Strong campaign from a single source

REICHLUNDPARTNER professionally implemented all the advertising materials needed for the campaign – from the Leporello for the promotional packs to advertisements, displays, shelf cartons and a cool sales folder. The microsite was also designed by REICHLUNDPARTNER. So nothing stands in the way of lots of fun, games and creativity!