Supervision since 2020 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria

Initial situation

Asian cuisine made easy

Many people fear that if you cook an Asian dish yourself, it won’t taste good. But whether Japanese, Indian or Chinese – thanks to the extensive Asian assortment of Shan’shi everything succeeds quite simply.

Strategy

Keep things simple

With our new campaign, we are calling Shan’shi wisdom to life. And it says: cooking is easy! In keeping with the claim “All Asia, all simple,” we use an eye-catching, highly original animation in the logo colors of red and black to show how easy it is to prepare the dishes. The Asian illustrations have been combined with real Shan’shi products and dishes for appetite appeal.

Implementation

Animating animation

In addition to the 20-second TV spot on VOX, there are also bumper ads for YouTube and other formats for social media. The spot was illustrated and animated by Polarfux, with sound by our favorite sound studio, studio e.