Support from 2005 to 2013 and from 2017 to 2023 by:

  • REICHLUNDPARTNER Advertising Agency
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Vienna & Eastern Austria

Initial situation

With an exquisite selection, the Ringstrassen-Galerien invite you to enjoy shopping in Vienna’s city center.

The Ringstrassen-Galerien offer an urban shopping experience right next to the Vienna State Opera. In 2017, the advertising budget is re-bid and the mall is repositioned. In the following pitch, REICHLUNDPARTNER is able to successfully win back its “old” client.


A distinctive house needs a distinctive appearance.

The Ringstrassen-Galerien do not offer “more of the same” to their customers, but surprise them with many, mostly owner-managed boutiques and “affordable luxury”. This special feature makes the mall unique and the strategic direction clear. The claim sums it up: “Shop differently in the boutiques of the Ringstrassen-Galerien.”


Charming headlines reinforce the idea of shopping differently.

Feminine and sympathetic illustrations by artist Sophie Griotto elevate the focused strategic counter-positioning into the world of fashion and beauty.

The campaign can be seen on classic advertising media, at and around the POS, on means of transport and on city lights. The website and social media presence score points for their topicality and play an important role in the communications mix.


The Internet presence provides inspiration plus information.

In keeping with the print design, the relaunch of the website also takes up the feminine illustrations in the characteristic style of the Ringstrassen-Galerien. The aim is to make the claim “Shop differently in the boutiques of the Ringstrassen-Galerien” a digital experience. Special attention is paid to the presentation of the resident boutiques and current fashion trends. Functionally, the website is implemented in state-of-the-art responsive web design and offers special features such as an interactive centre map.